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Many of you may wonder what is it I do exactly.  In simple words, I link brands to designs.  Actually, I'm passionate about it.

 

I had the chance to work on exciting projects - such as this one: Chloe Cafe.  Initially what started as a simple crossover concept between French luxury brand Chloe and Dean & Deluca Cafe, turned into a 360 degree consumer experience.  We wanted to do more.  Integrating Parisian romance into the setting was not enough, we wanted to create a dream-like glimpse into Chloe's world.

 

That's when the theme "Je suis Chloe" was born - "I am Chloe."

 

Simple, yet powerful.   This statement, true to French authenticity and Chloe's identity, translated into an integrated whole of space design, limited edition items and advertisements.  During the month of April, Dean & Deluca @ Breeze Center was flooded with people, wanting to take part of this experience.  Tote bags sold at NT1,680 and 35 limited cups of coffee (that came with 'Je suis Chloe' mug) sold out daily just one hour after store opening!

 

From the white painted cat at the cafe entrance to all the custom-made furniture in Chloe's bedroom, we wanted to make every detail just perfect.  And so was this experience for me.

 

 

 

 

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