Many of you may wonder what is it I do exactly. In simple words, I link brands to designs. Actually, I'm passionate about it.
I had the chance to work on exciting projects - such as this one: Chloe Cafe. Initially what started as a simple crossover concept between French luxury brand Chloe and Dean & Deluca Cafe, turned into a 360 degree consumer experience. We wanted to do more. Integrating Parisian romance into the setting was not enough, we wanted to create a dream-like glimpse into Chloe's world.
That's when the theme "Je suis Chloe" was born - "I am Chloe."
Simple, yet powerful. This statement, true to French authenticity and Chloe's identity, translated into an integrated whole of space design, limited edition items and advertisements. During the month of April, Dean & Deluca @ Breeze Center was flooded with people, wanting to take part of this experience. Tote bags sold at NT1,680 and 35 limited cups of coffee (that came with 'Je suis Chloe' mug) sold out daily just one hour after store opening!
From the white painted cat at the cafe entrance to all the custom-made furniture in Chloe's bedroom, we wanted to make every detail just perfect. And so was this experience for me.
這讓我想起了~以莉賣家具的生活~"~ 天天可以跟很美麗的家具為伍! 超幸福的呢! (重點是不用花錢就可以享受了..)
我覺得這就是設計行業好玩的地方-我們可以藉這一些機會接觸到很多不同的東西..美麗的,有創意的...讓我們的每一天更有趣!
看起來很美耶... 可惜我沒機會參與到...嗚~~~ 繼續加油囉!! 加油之餘..別忘了好好照顧自己的身體唷...
謝謝你詹姆士 :) 我真的很高興跟你合作!你超認真的! 你也是,加油! 記得,你超棒的.
早安 美女 好漂亮的房子 這一輩子 都不能住進去 看看也開心 端午節快樂^^
哈嘍! 妳那麼早就起床了 :) 對阿,那個Chloe Cafe確實很漂亮..超夢幻的! 我覺得如果可以有一天找到屬於自己的小窩而用我們自己的風格去佈置..那多開心! 端午節快樂!
我被漂亮的照片吸引進來了 好漂亮的床啊~真想睡在上頭，一定非常舒服滴 ※感謝你來訪我家，把你加入好友清單中囉~
咦!?我發現那不是床，是很像床的沙發耶~還是好美!!
嗯,那不是床.我們故意把沙發設計成床一樣!我們希望透過設計表達CHLOE這個法國品牌的感覺..好像這就是CHLOE的房間..
mE2～謝謝你來我家逛逛^^~我也是被這個美美的圖片吸引近來的....不知道台灣有無這個牌子呢？簡單又漂亮...讓我想起一個再澳洲鄉村品牌....忘了拼音..大約是AISHLIA嗎？！我會常來逛逛的^^~也把你加入好友跟連結喲～
CHLOE這個法國品牌在台灣差不多4-5年了..它最有名的就是他的鎖頭包! 超愛的! 妳可以看看喔! http://www.chloe.com/cht/
真的好美喔^^不過也是拍照的人技術好^^若是我來拍就拍不了這麼美啦><
歡迎妳隨時來我家坐坐!
Hi, Cachecache I'm Shin, a MA Fashion Marketing and Communication student from Nottingham Trent University, UK. I am currently working on a project about ''Integrating the afternoon tea culture into a luxury brand'' which is exactly the same thing about this Chloé project you did before. I am studying about the positive impacts the café bring to the sales of the brand as well as on the design and visual merchandising. As your article is very helpful to my research, I wonder if I can take your opinions in order to explain this project concept in my case study? The primary reseach has been tough, and uneasy. I have been looking at other luxury brands' cafés such as, Agnès b, Bvlgari, Chanel, Gucci, and Shiatzy Chen. Moreover, I have earlier contacted Paul Smith Japan office about my project and that they replied me saying that there are difficulties about the management and store design. And I am studying on how to overcome this problem in order to give advice to them. I wonder if you can also share with me the pictures you posted here for my study case. They will be academic use only. And if you have any doubts and questions about my project. Please do not hesitate to ask me. The link below is my facebook group, there is research purpose more detailedly explained. http://www.facebook.com/home.php?#!/group.php?gid=370155979759&ref=ts Thank you very much for your support. I hope to hear back from you soon. Best regards, Shin MA Fashion Marketing and Communication Nottingham Trent University, UK +886911795386 +447958065386